With the internet expanding rapidly with much more competition and choice for the consumer, businesses across all sectors are seeing the benefit of introducing video rich content on websites, and other social media outlets.
Video has now become an affordable and cost-effective way of communicating and connecting with your customers, enabling companies to demonstrate their products and services far more efficiently and concisely, and with much greater impact and exposure.
Online video is not a new concept, but has grown in popularity exponentially over the last few years, largely due to the availability of high speed broadband. The opportunities to exploit a good product or marketing video is huge. YouTube alone has over 200 million videos and millions of viewers every day, so if you have a compelling video about your company, product or service, why not use it to help drive traffic back to your website? The use of a creative and well-crafted video on the internet, can be a quick way to market.
Rich Visual Experience
Users generally look for a visual experience when browsing the internet, and video content (if constructed well) can have a greater appeal. It’s in our nature that the majority of people would prefer to see something visually in preference to reading about it. Users will tend to scan over large amounts of text, picking out the highlights, where a professionally produced video will almost certainly be watched at least in part, and will give you an opportunity to get your key messages across uninterrupted.
“Sticky” - Website Visitors Stay Longer
It is important that any visitor should be kept on a website for as long as possible to learn and explore about the products and services on offer. If a site has a large number of pages, there’s a high chance the visitor will not see all of them.
A video on the front page (or other key areas of the site) can make a website “sticky” in order that the visitors will stay longer to watch the content, and it also provides a mechanism to deliver all the key messages.
Influences Buying Decisions
A well-produced video demonstrating how a product actually works accompanied with testimonials from customers, helps to provide credible evidence that the product or service delivers what it promises. This can have a greater influence on buying decisions.
On-Demand & Versatile
A video delivered via a website can be experienced "on-demand". It is available at any time for the viewer to watch whenever they wish. A video is also versatile - a production that has been created for a website can also be repurposed for use on other platforms such as DVDs and mobile phones, as well as being mass produced to deliver directly to potential or existing customers.
An Essential Part of your Marketing Mix
The key information that you need your existing and potential customers to know and understand about your company, products and services can be broadcast online in minimal time and with optimum benefits. There is increasing competition on multi-media engagement of the customer, so don’t get left behind.
Affordable Multimedia Solutions to Inspire, Instruct & Inform
